In today’s digital world, your social media presence is your vehicle for connecting with prospects and clients. Join us as we cruise through the best strategies for marketing yourself and your business online. Learn how to craft compelling posts, establish a personal brand, and stay engaged with your audience. From building trust to highlighting your expertise, this session will provide you with a roadmap for turning social media into a powerful tool for growth. Shift your marketing strategy into overdrive and leave your competition in the dust.
Summary:
Ashley Passow, the Senior Marketing Specialist at RPAG, showed our members how they can use LinkedIn to appeal to new prospects and even strengthen the trust between current clients. Throughout her session, she discusses the importance of social media, best practices for LinkedIn, potential content to post, how to optimize this branding, and how to repurpose older content. Put all of these tips together to create a great social media strategy for your business.
Ashley Passow, the Senior Marketing Specialist at RPAG, showed our members how they can use LinkedIn to appeal to new prospects and even strengthen the trust between current clients. Throughout her session, she discusses the importance of social media, best practices for LinkedIn, potential content to post, how to optimize this branding, and how to repurpose older content. Put all of these tips together to create a great social media strategy for your business.
Why is Social Media Important?
While there are many reasons that social media is important, Ashley created a short, but relevant list to retirement plan consultants about the most important (especially pertaining to LinkedIn). To start, social media can be a free way to expand your reach through networking. Paid ads are an option; however, you can freely post and connect with potential clients on LinkedIn without having to spend a dime. As long as you post valuable content and stay consistent, clients will be drawn to you as you build that trust.
While there are many reasons that social media is important, Ashley created a short, but relevant list to retirement plan consultants about the most important (especially pertaining to LinkedIn). To start, social media can be a free way to expand your reach through networking. Paid ads are an option; however, you can freely post and connect with potential clients on LinkedIn without having to spend a dime. As long as you post valuable content and stay consistent, clients will be drawn to you as you build that trust.
LinkedIn Best Practices
The two main best practices to follow on LinkedIn are related to the profile and networking. Optimize your profile by first updating your photo. Use a recent professional headshot from within the past 3 years that is well-lighted and clearly shows your face. This will be important when you eventually go on a call with a prospective client so that you look like your profile. After updating your LinkedIn, write a clear and engaging headline, that is more than your job title, to explain the value that you bring to clients. Moving on to the About Section of your profile, instead of saying that you have been an advisor for 10+ years, talk about what you have done for your clients in those 10 years. Tell the story of why you love your job and how you care about building retirement plans. For networking, the top tips are to use the search bar and filters to find the most relevant prospects, personalize your connection requests, and consistently engage with them before trying to sell your services.
What Should You Be Posting?
Two types of posts that are great for engaging and relating to your network are educational and personal posts. Examples of educational posts would be tips about plans, industry insights, and financial literacy topics for plan sponsors to repost to their networks. For personal posts, you can share your journey, client success stories, and milestones! To stay consistent and on top of your network's minds, aim to post 3-4 times a week and try to find a good balance between promotional and value-driven content. A good example would be to discuss a current ERISA update and at the end of the post, add a sentence to recommend that plan sponsors reach out to you if they want to learn how this can affect their specific plan. You can also repurpose older content that is evergreen to keep your social media pipeline full. You can even have artificial intelligence create new media from your old articles to disperse in a different way such as email, flyers, or even multiple social posts.
If you would like to see more of the tips that Ashley has to offer, download the presentation here.
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Ashley is the Senior Marketing Specialist at RPAG. She is passionate about being financially savvy and thrives on staying ahead in her field of digital marketing. Ashley's knack for innovative digital strategies has elevated RPAG's online presence since employed with RPAG in June of 2022. |
